Whether or not we like to admit it, we all make judgements based on appearances. We judge books by their covers, movies by their posters, and companies by their websites. We rely on visual content because it communicates volumes about something at a quick glance.
Today we live in a world where people want to consume content quickly and efficiently. With the wealth of digital content available, we don’t have time to read everything put before us and, even when we see something interesting and click on a website, we usually read about 20% of the text on the page. More so than ever before, we rely on images to inform us what content is worthy of our precious time.
Visuals are evolving the way brands engage with consumers on social, which is why it is important for marketers to understand the impact this content can have on an audience and how to keep up with the market’s rapid demand for new content.