You’ve probably heard the stats, but here’s a refresher:
- Visual data is processed much faster by the brain than text
- Adding videos can increase conversions by nearly 90%
- 85% of internet users in the United States watch video
- On Facebook, videos are shared 12x more than text posts and links combined
When Facebook began allowing third parties to publish and playback video content directly within their Newsfeed, we were able to watch videos from all over the internet without ever leaving the site; now Facebook drives 11.8% of all referred video traffic to media companies. Since then, the explosion of shortform video platforms like Vine and Instagram has completely changed the world of branded and content marketing. It’s the new frontier for brands seeking to engage consumers: top Vines can get millions of impressions, and Instagram videos are getting twice the engagement that photos do. And then there’s on-the-go consumption of video, which by 2017 will make up two-thirds of the world’s mobile data traffic.