Facebook recently announced plans to roll out a mobile ad network.
While we’ll have to wait till the F8 conference later this month for full details, it’s likely to be a larger scale version of the small test they ran in late January when they started showing ads in third-party mobile apps with a select group of advertisers. The big idea here is to combine the targeting of Facebook data with the reach of thousands and perhaps millions of *other* mobile apps used by consumers around the world.
With this move, Facebook squares off with Twitter and other social platforms in a battle to dominate the mobile ad network market. (more…)