In late 2012, Percolate started working with General Electric to implement technologies and systems that would allow their marketing teams to move faster and collaborate more effectively.
With multiple lines of business — aviation, healthcare, energy, among others — and 305,000 employees across 160 countries, GE is one of largest companies in the world. It’s also one of the most innovative, having adopted a “lean startup” approach to their product development that’s helping them build better products at a faster rate and at lower cost.
Over the last 20 months, Percolate has become an integral part of GE’s global workflow for the thousands of content assets created across its business units and markets. In partnership with Linda Boff, Executive Director of Global Brand Marketing, Katrina Craigwell, Head of Global Digital Programming, and Gerald Ang, Global Digital Lead, Percolate has helped GE establish global systems of marketing, reduce content costs, and improve the global quality and consistency of their marketing.
Today we’re excited share these results in a comprehensive 19-page case study which goes into detail about how Percolate serves as the system of record for marketing at GE.
Download it for free: GE + Percolate: Systems of Innovation for Marketing. (more…)